Hey! I'm Esteban,
but you can call me
.

Tolá market was a marketplace for shopping responsibly. We sold and delivered food and products for personal and home use in returnable containers, making sure that those containers were part of the consumption cycle for a longer time.

I had different responsabilities, but as tech lead, I ensured that the website (tolamarket.com) was fast, accessible, and visually appealing to deliver an optimal user experience (you can see details about this in this project page). Additionally, I led the acomplishment of several key milestones:

• Developed a custom ERP (Enterprise Resource Planning) system, enabling seamless management of inventory, order processing, delivery tracking, and financial operations.
• Oversaw the creation and management of our in-house delivery fleet, optimizing last-mile logistics. Achieved over 90% on-time delivery for a unique one-hour customer-specified delivery window, setting a new standard for service in the city.
• Implemented tools to streamline internal project management, ensuring task tracking, timeline management, and cross-functional collaboration, fostering an efficient and accessible work environment for the entire team.

Publicis Global Delivery (PGD) is one of the largest digital agencies in the world, with a presence in over 100 countries. I was amazed by the scale of the projects and the level of expertise of my colleagues. Working here has been one of the most challenging and rewarding experiences of my career as a developer.

At PGD, I primarily collaborated with Publicis Media (a division of the Publicis Groupe) in the development of a data analysis tool for their clients. I worked with an incredible team from different parts of the world and these were some of my responsibilities:

• Maintain and enhance the web application, ensuring optimal performance and user experience.
• Collaborate with the design and product teams to implement new features and improve existing ones.

Additionally, I worked in several internal projects that included a tool for keeping track of the QA done to different applications, a web application for a worldwide event for employees at PGD, among others.

Disuto was a design studio that specialized in creating simple and modern design assets for small businesses and startups.

As the developer for one of Disuto's flagship products—WordPress themes—I was responsible for their development and ongoing maintenance. Additionally, I contributed to building the company website and designing marketing materials, ensuring a cohesive and professional brand presence.

Activa MC is a marketing agency based in Colombia, was where I began my professional journey in web development. It is also where I trained my eye for details and design, as I worked on creating web user interfaces and digital graphic assets.

There were lots of new things to learn for me, and I was eager to learn them all. I had the chance to learn and certificate in inbound marketing, I felt in love with it and it really helped me to understand the user from another perspective.

My key responsibilities included:

• Design content for social media channels, adapting designs to fit platform-specific requirements while maintaining consistent brand identity.
• Bring emails, landing pages, and websites to live.